*Dr. Nakib, could you provide a testimonial about the value of Fern EPC Coaching? How has it made a difference for you?
“Brad’s coaching has been life changing. Although our work has focused on leadership, its impact has extended far beyond my professional role. His coaching has helped me understand human behavior in any given situation and adapt my own approach to elicit the best possible outcome, whether that means de-escalating conflict, comforting someone who is struggling, encouraging growth, or inspiring a team.
“I have applied what I have learned from Brad in countless professional and social interactions, and even in parenting. He has helped me become a more thoughtful, effective, and self-aware leader and communicator. His insights are practical, perceptive, and immediately applicable, and they have fundamentally changed how I navigate both difficult situations and everyday relationships.”
*Dr. Nakib, can you help us articulate how Fern EPC coaching can solve problems for healthcare organizations?
“Healthcare organizations often struggle with physician burnout, interpersonal conflict, ineffective communication, resistance to change, and the challenges of transitioning excellent clinicians into leadership roles. Brad understands the complexity of healthcare culture and builds trust without judgment. He helps physicians recognize the effect of their behavior on others and gives them practical tools to communicate, lead, and navigate conflict more effectively.”
*Can you help us articulate how already successful leaders can benefit from Fern EPC coaching? In other words, why might an organization be proactive rather than reactive with Fern EPC Adaptive Development coaching support?
“Success does not eliminate blind spots or make difficult leadership situations easier. Brad helps successful leaders better understand the people around them, refine how they communicate, and become more intentional about the outcomes they create. Coaching is not about correcting failure, it is about helping strong leaders become more effective, adaptable, and influential.”
*Why might individual physicians want to use Fern EPC coaching?
“Physicians are trained extensively in clinical medicine but receive very little preparation for managing conflict, leading teams, influencing others, or navigating complex workplace relationships. Brad provides a confidential space to examine difficult situations, understand the human dynamics involved, and develop approaches that produce better outcomes. The skills extend well beyond work and can improve relationships and interactions in every aspect of life.”
Dr. Nissrine Nakib, MD
Vice Chair of Clinical Affairs
Professor and Pelvic Floor Program Director
University of MN
